Haircut 100's pelican west poster.

Nothing ever lasts forever

Collection 2, for Spring/Summer 2022, took inspiration from 1980s prep, and this yacht rock-heavy mixtape was curated as its perfect companion. The past few years have been bleak, and frankly, we’ve lost our appetite for complexity and gloom.

So, we’ve leaned into smooth, jazzy, and anodyne tunes—the kind you play while lounging in breezy linen on deck. Love Plus One by Haircut 100 delivers the iconic “ay ay ay ay ay ah,” Sussudio has us believing we could run the world, and I Can’t Go for That simply makes us want to lie in the sun—or at least sway gently in our chair with our eyes closed. No heavy emotions, no complexity—just sunshine, charm, and sophistication. Sometimes, substance is overrated.

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Journal: Brand | Icons | London | Mixtapes | Style